Press Relations Coordinator Cover Letter

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P.O. Box 000, South Deerfield, MA 01373 (413) 000-0000
February 20, 2016
Greer Diefenderfer
Employment Manager
Human Resources Department
Philadelphia Museum of Art
P.O. Box 7646
Philadelphia, PA 19101-7646
Dear Ms. Diefenderfer:
I am a graduating senior at Smith College writing to apply for the Press Relations Coordinator
opportunity at the Philadelphia Museum of Art posted February 16. I would bring to this position a
demonstrated commitment to the arts, strong public relations experience in arts non-profits, and
proficiency with web and publications design software.
Last summer as Marketing Intern for the Media Education Foundation, I led the development of
MEF’s social media presence increasing attendance at our events by over 25%. At the same time, I
developed press kits, responded to press inquiries, and designed a brochure for distribution at film
conferences. Because the MEF offers resources designed to help spark discussion about some of
the most pressing and complicated issues of our time, I saw firsthand the challenge of educating
the public about unfamiliar topics. As a Museums Concentration student, I have learned that
museums face similar challenges as they seek to attract an increasingly diverse audience by
engaging them with subject matter from different cultures and historical periods.
Previously, as gallery assistant at the Firehouse Gallery in Vermont, I created a media and
educational contact database and designed an online press media list form –similar to that in your
electronic press room –using Dreamweaver. As a result, event attendance increased from previous
years. As an intern in Smith’s advancement office I initiated an alumnae database that proved
valuable to other campus departments’ outreach to alums, while in the alumnae relations office, I
answered daily email and phone inquiries, sent blast emails, and coordinated mailings, often under
a tight deadline.
The Press Relations Coordinator position particularly attracts me because it combines my passions
for public relations and the arts with my communication skills and talents in design and media.
Having experienced how important the public relations function is to an arts organization’s
success, I am excited at the prospect of joining the media relations team at the Philadelphia
Museum of Art, renowned for its collections, exhibitions, and programs, and adding to its already
strong social media and communications efforts.
I look forward to discussing my strong interest in this opportunity. Thank you for considering my
Zander Drew
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