Marketing Consultant Cover Letter

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120 Lark Street
Binghamton, NY 13902
September 10, 2012
Ms. Trisha Smith, Human Resources
Citadel Broadcasting Company
PO Box 414
Binghamton NY 13902
Dear Ms. Smith:
I am very interested in being considered for your Sales/Marketing Consultant opportunity as
posted on Binghamton University’s hireBING system. Citadel Broadcasting’s rank as third largest
radio group in the United States is very impressive.My prior achievements demonstrate I have the
skills to contribute to Citadel’s continued success by meeting its clients’ advertising needs through
use of audio ads, podcasting, online contests and mobile marketing
For the past two years I have played a critical role on the Relay for Life sponsorship committee. In
this role, I successfully solicited local businesses to educate them about the event and our cause
and secured over $2000 in donations. In addition, when marketing the programs I coordinated as a
resident assistant, I quickly realized that a multifaceted effort was most effective and therefore
combined strategies of social media, networking, and paper collateral to achieve results. These
efforts led to an average student attendance 26% higher than any other resident assistant’s average
program attendance.I look forward to applying these same tactics and more to help Citadel
achieve its marketing and advertising goals.
I would appreciate the opportunity to discuss my qualifications with you. Thank you for your time
and consideration. I look forward to speaking with you.
(signature here)
Lisa Watson
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