Basic National Sales Manager Cover Letter
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9/46 Plumpton Street
Zetland NSW 2044
0400 000 000
(02) 0000 0000
Human Resources Manager
15 Fount Road
Waterloo NSW 2017
Dear Ms Moa
Re: FMCG National Sales Manager, Ref: 1711
I would like to apply for the position of National Sales Manager, which was recently advertised on the Capri
I am a focused sales manager with over fifteen years of sales experience, ten of which have been in the FMCG
industry. I am looking for the opportunity to use my skills and experience to benefit a progressive company.
I have progressed rapidly in my career as a result of hard work, breakthrough thinking and my natural leadership
ability. As a dynamic and confident communicator I am able to build rapport with both clients and colleagues. I am
also able to implement strong sales strategies to support sales teams and have demonstrated success across a
number of sales channels.
I enjoy collaborative problem-solving and finding innovative ways of overcoming obstacles to drive my team and
my brand’s success. I have been a key developer of major sales strategies and negotiations for new product
acquisitions that diversify the brand in a positive way. I focus on research, preparation and consistency when
developing sales presentations for clients and prospective clients.
I thrive on motivating teams of sales professionals to achieve consistently strong results. My positive attitude and
ambitious approach to business has seen the teams I have led grow and add significant profit to the businesses we
represent. I am keen to use my experience and knowledge to coach and mentor junior to senior sales professionals
to achieve great sales results for the business and to progress in their careers.
I am eager to bring my drive and sales and management expertise to a market leader like Capri. I look forward to
hearing from you and discussing the position further.
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